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Searching again, this time in ASP in the TWU database. Using the exact phrase, "improving student literacy" resulted in one hit again. Still, it looks like a good one.

Improve Student Literacy: Pick Up a Book and Read.Find More Like This
Authors:
Bouchard, David
Source:
Teacher Librarian; Feb2003, Vol. 30 Issue 3, p63, 1p
Document Type:
Article
Subject Terms:
*LITERACY*MOTIVATION (Psychology)*READING
Abstract:
Presents an article on improving student literacy by reading. Factor needed to motivate children to read; Advantages of reading; Key to reading in schools.
Full Text Word Count:
865
ISSN:
1481-1782
Accession Number:
9067009
Persistent link to this record:
http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=9067009&site=ehost-live
Database:
Academic Search Complete
View Links:
Available TWU catalog
Notes:
This title is available at the TWU Library